Beans with Purpose
Purpose; “the reason for which something is done or created or for which something exists. A person’s sense of resolve or determination”.
BDC believe one of the fundamental reasons why this time has been so distressing, is that it has impacted vital parts of “life as we know it”.
What was once perceived as making life meaningful, has been challenged and unsettled for an unforeseeable amount of time.
Our Coherence, significance and purpose was dismantled.
Comprehending our lives, understanding, finding coherence, has proven difficult. Our significance has been distorted; our values as people, questioned; do we actually matter.
Purpose could be viewed as the aspirations, dreams and missions we have for our future. Purpose fuels our motivation. However, life, at times, has felt purposeless.
Our sense of coherence had to be reconstructed; reinvesting in our purpose has become paramount.
Its sometimes the smallest of things that spark your reconnection, replenish your motivation, and provide clear purpose.
Ironically, a small fable named “The Coffee Bean” by Jon Gordon and Damon West, supplied perspective during a testing time.
“Life is often difficult. It can be harsh, stressful, and feel like a pot of boiling hot water. The environments we find ourselves in can change, weaken, or harden us, and test who we truly are. We can be like the carrot that weakens in the pot or like the egg that hardens. Or, we can be like the coffee bean and discover the power inside us to transform our environment. Realise that we do not create our own world from the outside in. We create and transform from the inside out”.
Big Dog has put its faith in the smallest of things to create our renewed purpose; Our passion for Coffee & The love of Dogs.
Coffee has a significant, symbolic underpinning within our lives. It facilitates our motivation, harbours communication and is the catalyst behind our brand and ethos.
To us, the coffee bean represents, strength, perseverance, resilience, and community. Like many of the coffee producers around the world, coffee is the catalyst to our purpose.
Big Dog Coffee. Beans with Purpose.